AB Tyres, an Alves Bandeira Group company, just kicked-off 2018 with its presence at the Equip Auto’ show in Algeria. The show took place in the country’s capital – Algiers – and lasted for four days, from the 26th of February until the 1st of March, counting with more than 220 companies taking part.
Algeria has always been a country where AB Tyres proved to have a solid presence and the participation in such exhibition intends to reinforce and consolidate the company’s awareness and strength in the tyre sector in the country.

It is crucial to mention the importance of the fair as a way to find new business opportunities by understanding the new trends and needs of the Algerian’s market. This will give AB Tyres a clear advantage as it will be possible to easily and better adjust its strategy and align its products, as well as the pricing – a key factor for this business.

As expected, the presence in the exhibition was a success, with over than 60 business meetings. André Bandeira – Managing Director of AB Tyres – mentioned “the importance of the Algerian market has always been there for our company and being present in such events is crucial, as it is a great opportunity to establish new contacts, understand how is the market’s behavior nowadays, as well as of course to “refresh” the already established business relationships with existing clients and reinforce its strength in order to increase the volumes.”.

AB Tyres is now looking forward to start working on the business relationships established during the show and better analyze its real potential.

The company’s participation in fairs this current year will be quite active. After Algeria follows Dubai, with its AutoMechanika well-known exhibition, and then the number one show tire show, in Germany – Cologne, both shows during the month of May. AB Tyres is quite pleased with the work that has been done so far and is currently finalizing some last aspects, guaranteeing its usual professionalism and expertise.